You’re writing your heart out.
You’ve chosen a great topic. You’re pouring everything you know onto the page. You’re even following SEO “rules” — adding keywords, internal links, headings…
But when you read it back?
It sounds stiff. Robotic. Like it was written by someone trying to impress Google, not help a human being.
We’ve all been there.
We’ve all clicked on a headline thinking, “This is exactly what I need,” only to find ourselves reading fluff, nonsense, or a five-paragraph intro with no substance.
That, minha amiga, is clickbait.
And it’s exhausting — for readers, writers, and the internet as a whole.
But… do we still need strong, clickable headlines?
There’s a moment every blogger dreams of: opening their email and seeing those sweet words — “Your site has been approved for AdSense.” But for many, that email never comes. Or worse, it comes with a rejection and zero explanation.