One of the biggest questions beginner co-producers face is: “Where do I find an expert to partner with?” The good news is — experts are everywhere. The challenge lies in recognizing them, approaching them strategically, and showing them the value you bring as a co-producer.
This guide walks you through the best strategies to find ideal subject matter experts, how to start the conversation, and how to turn a contact into a successful partnership.
What Makes Someone an Ideal Expert?
Before you start searching, define what you’re looking for in an expert. Not everyone who knows something is ready to teach it — and not everyone who wants to teach is easy to work with.
Qualities of a Great Expert Partner
- Deep knowledge in a specific area
- Credibility (real-world results, certifications, or experience)
- Willingness to share knowledge in video/audio format
- Open to feedback and collaboration
- Has an audience or is willing to build one
- Passionate about helping people learn
The more aligned you are with the expert’s values, the smoother the co-production process will be.
Where to Find Course Experts
Now that you know what you’re looking for, here are the best places to start your search:
1. Instagram
Instagram is a goldmine of professionals, creators, and coaches building an audience around a skill or area of knowledge. Use hashtags and location searches to find niche experts.
Examples:
- #YogaForBeginners
- #SocialMediaTips
- #PersonalFinanceCoach
- #PhotographyTips
Check profiles with consistent content, live sessions, engagement, and clear branding — these are great indicators of someone who’s ready for the next step.
2. YouTube
Many niche experts build followings on YouTube by teaching what they know. These individuals are often more comfortable with video content — a big plus for course production.
Look for:
- Tutorial-based channels
- Professionals who explain complex topics
- Coaches and trainers in specific niches
Tip: Sort videos by “Most Popular” to see what content their audience values.
3. LinkedIn
LinkedIn is ideal for finding credible professionals who want to grow their authority. Many experts post content, write articles, or share insights within their industries.
Use LinkedIn search to find professionals with job titles like:
- Consultant
- Coach
- Trainer
- Specialist
- Advisor
Send personalized messages, not spam. Start conversations around what they do, then gradually introduce the idea of a course.
4. Online Communities
Join groups where your target experts hang out. Some platforms to consider:
- Facebook Groups
- Reddit threads
- Discord servers
- Slack communities
- Substack communities
Look for spaces dedicated to personal development, entrepreneurship, niche hobbies, coaching, or education.
Observe the conversations and identify members who give consistent, high-value advice. These are often hidden gems.
5. Podcasts and Guest Experts
Experts who appear as guests on podcasts or host their own are often ideal partners. They already understand the value of education and building an audience.
Use tools like Listen Notes or Spotify search to find niche podcasts, then research the featured guests.
You can also reach out to podcast hosts themselves — especially those in teaching, coaching, or training roles.
6. Local Events and Workshops
Not everything has to start online. Local trainers, consultants, and public speakers are often open to launching digital products but don’t know where to start.
Attend:
- Networking events
- Business meetups
- Training workshops
- University talks
- Startup events
Be ready to explain how you can help them scale their knowledge beyond the local audience.
7. Your Own Network
Don’t underestimate your own circle. Think of:
- Friends who teach or coach
- Former colleagues with expertise
- Professionals you’ve worked with
- Clients who train others offline
These people already trust you — the ideal starting point for your first co-production.
How to Approach an Expert (Without Being Pushy)
Approaching someone to propose a business partnership requires tact, clarity, and confidence. Here’s a simple framework:
Step 1: Follow and Observe
Start by following them on their main platforms. Like, comment, and share their content genuinely. Understand their tone, audience, and current goals.
Step 2: Engage With Value
Send a message or email showing that you’ve taken the time to understand their work. Compliment something specific. Ask a small, relevant question.
Example:
“Hi! I’ve been following your videos on photography tips — the lighting breakdown in your last reel was super helpful. Have you ever considered organizing that knowledge into a digital course?”
Step 3: Offer a Clear and Focused Idea
Once you’ve started the conversation, propose a simple and low-risk idea. Focus on benefits to them — such as building authority, scaling impact, and generating passive income.
You could say:
“I help professionals like you transform your knowledge into online courses. I’d love to co-produce a workshop or a short digital program with you. You bring the expertise — I’ll handle the rest.”
Don’t overwhelm them with technical terms or long contracts — the goal is to start small and build trust.
How to Present Yourself as a Valuable Co-Producer
Many experts have never heard of a co-producer. It’s your job to educate and reassure them about what you bring to the table.
Highlight Your Strengths
- Your understanding of digital marketing
- Your commitment to quality
- Examples of past work or simulations
- Your willingness to manage the tech, strategy, or organization
Even if you haven’t launched a course before, show initiative — mockups, drafts, or a small proposal show professionalism.
What to Avoid When Contacting Experts
- Generic messages that feel like spam
- Talking only about yourself and your goals
- Rushing to close a deal before building rapport
- Criticizing their current strategy — unless invited
- Overselling with unrealistic promises
Be clear, calm, and collaborative. The right people will appreciate it.
Building a Long-Term Relationship
Once a potential expert shows interest, focus on creating a relationship, not just a transaction.
- Schedule video calls to align visions
- Ask about their long-term goals
- Be transparent about your expectations
- Create shared documents to start planning
The best co-productions grow out of mutual respect and aligned missions.
Final Thoughts: Experts Are Looking for You Too
Believe it or not, many professionals want to launch a course but feel overwhelmed or unsure where to start. They’re looking for someone just like you — organized, proactive, and focused on results.
The key is showing up with clarity and intention. When you approach with the mindset of solving their problems (not just making money), you position yourself as a true partner.
With the right attitude and a bit of strategy, finding experts becomes a powerful and rewarding part of your journey as a digital course co-producer.