Essential Course Launch Checklist for Co‑Producers

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Launching a course with a partner can feel exciting—but it’s easy to miss critical steps.

A solid course launch checklist for co‑producers ensures nothing slips through the cracks.

In this guide, you’ll get a clear, technical yet relatable roadmap to follow before your next launch.

✅ Why Use a Pre‑Launch Checklist?

  • Avoid last‑minute chaos: Early planning smooths out hidden issues.
  • Clarify responsibilities: Everyone knows what to do and when.
  • Increase launch confidence: Because you’ve tested every box.

Pre‑Launch Phase Checklist

1. Content Completeness

  • Finalize all modules, lessons, and supporting materials.
  • Proofread copy, check formatting, and test multimedia links.

2. Role Agreement & Contracts

  • Confirm responsibilities: who handles email marketing, ads, tech.
  • Sign contracts detailing revenue share, timelines, and exit clauses.

3. Funnel & Sales Page Optimization

  • Create a landing page with strong headlines, benefits, testimonials, and CTAs.
  • Test conversion flow: signup form → email confirmation → thank-you page.

Technical Setup Checklist

4. Platform & Payment Integration

  • Ensure course hosted on a reliable LMS (e.g., Teachable, Kajabi, Hotmart).
  • Test payment gateways and access flows for reliability.

5. Email Sequence Ready

  • Draft and schedule sequences: lead magnet, pre-launch, launch, cart-close.
  • Insert personalization tokens and double-test deliverability.

6. Ad & Tracking Systems

  • Set up ads (Facebook, Google): target, copy, creatives, budget.
  • Confirm UTM tags and analytics (Google Analytics, FB Pixel) to monitor conversions.

Pre‑Launch Testing Checklist

7. Pilot Run or Soft Launch

  • Conduct a webinar or small-scale test with 10–20 people.
  • Gather feedback and iterate on weak spots (content or technical).

8. QA & User Experience Tests

  • Check course access on desktop/mobile.
  • Review signup and payment flows; create test accounts and troubleshoot.

9. Support Channels

  • Set up email, chat, or Discord group for student support.
  • Clear FAQ in place for known issues.

Launch Day Checklist

10. Email & Ad Coordination

  • Ensure all launch emails and ads are live and monitored.
  • Have support ready to handle inquiries quickly.

11. Sales Page & Payment Check

  • Final test of live links, cart flows, and downtime monitoring.
  • Confirm tracking of affiliate links or promo codes.

12. Real-Time Metrics Monitoring

  • Follow open and click rates, ad CPCs, and conversions.
  • Adjust emails or ad bids as needed.

Post‑Launch Tasks

13. Cart Closing & Urgency

  • Send cart-close reminders with urgency (e.g., “last chance,” countdown).
  • Monitor conversions and adjust CTAs if needed.

14. Onboarding & Support

  • Welcome new students with email series and orientation.
  • Ensure access, accountability, and community engagement.

15. Performance Review & Feedback

  • Analyze revenue, opt-in rates, ad spend, and ROI.
  • Collect student feedback for updates and next launch.

🚀 Next Steps for Co‑Producers

  1. Save this course launch checklist for co‑producers (printable version suggested).
  2. Use it as a template for every launch, adapting over time.
  3. Share it with your partner and team for clear alignment.
  4. After launching, update the checklist based on wins and lessons.

A well-structured launch checklist isn’t just a to-do list—it’s your roadmap to seamless collaboration, reduced stress, and consistent results. Use it to elevate your co‑production game and create high-impact digital course launches.

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