We’ve all been there: You buy a course, an eBook, a toolkit—hoping it will finally solve your problem. But a few pages in, it’s just fluff. No real guidance. No transformation. Just content that sounds good… and sells better.
Disappointing, right?
If you’re a creator, you have a chance to do it differently. To build something real. Something that doesn’t just make money—but makes a difference.
Let’s talk about how to create digital products that serve people—not just sales.
Start With a Real Problem
Before you create anything, ask:
- What are people struggling with?
- Where are they stuck?
- What would genuinely make their lives easier, better, or clearer?
Don’t guess—listen. Read the comments. Ask questions. Pay attention to DMs. Real needs fuel real solutions.
Solve One Specific Thing
Trying to cover everything usually leads to helping no one. Clarity is kindness.
Pick one problem. One pain point. One goal. Then build something that walks people from where they are to where they want to be.
It could be:
- A guide to getting your first freelance client
- A template to plan a week’s worth of meals
- A workshop to build your first email list
Specificity builds trust. And it makes results measurable.
Design for Ease, Not Complexity
A product isn’t better because it’s bigger. In fact, overwhelm kills action.
Ask:
- Can someone start using this in under 10 minutes?
- Is it intuitive and simple?
- Are the steps bite-sized and clear?
Remove fluff. Add structure.
The best products reduce friction—not add more.
Make It Actionable
Information is everywhere. But transformation comes from application.
Every section of your product should help someone do something. This could mean:
- Checklists
- Exercises
- Templates
- Prompts
- Action steps at the end of each chapter
Think: What will this help someone achieve?
Add Empathy to the Experience
Speak like a human. Be encouraging. Anticipate where people might get stuck—and help them through it.
Little touches matter:
- A welcome video that makes them feel seen
- Notes of motivation along the way
- Examples that feel relatable, not corporate
You’re not just delivering content. You’re walking with someone.
Test It Before You Sell It
Get feedback. Run a beta version. Watch how people use it.
Ask:
- What’s working?
- Where are people dropping off?
- What needs simplifying?
Improvement shows you care. And it helps you build something you can stand behind with confidence.
Price with Integrity
A high price doesn’t equal high value. A low price doesn’t mean low worth.
Ask:
- Is the transformation I’m offering worth this cost?
- Would I pay this, knowing what’s inside?
When you price with fairness and confidence, people feel it. They trust you more.
Final Thoughts: Build What You Wish Existed
Forget the trends. Forget the pressure to scale fast.
Build something you’d want when you were just starting out. Something clear, helpful, and honest.
Because at the end of the day, digital products are more than PDFs and videos. They’re bridges. They carry people from confusion to clarity. From stuck to moving. From lost to empowered.
So don’t just sell. Serve.
Create something that leaves people better than you found them. That’s the kind of product people remember. And return to. And recommend.