There’s a moment every blogger dreams of: opening their email and seeing those sweet words — “Your site has been approved for AdSense.” But for many, that email never comes. Or worse, it comes with a rejection and zero explanation.
If you’re here, it means you want to understand why some websites don’t get monetized — even when they seem to have done everything “right.”
Let me guide you through it, like a friend who’s already been through the struggle (and the rejection), and found out where the cracks were.
We’re going to explore five common, and very human, mistakes that block your site from being approved by Google AdSense — and, more importantly, how to fix each one.
1. Publishing Content That Sounds Like a Robot (Even If It Was Written by One)
Let’s address the elephant in the room: AI is here, and it’s powerful. But Google’s policy is crystal clear — your content must be original and valuable. AI is not the issue. The lack of human touch is.
What Google sees as a red flag:
- Articles that are generic, repetitive, or vague.
- No real examples, emotions, or personal insights.
- Overuse of keywords, no natural flow.
What you can do:
- Always edit your content. Read it out loud. If it doesn’t sound like something you’d say to a friend, tweak it.
- Add your own experiences. Your mistakes, your wins, your doubts — they make your content human.
- Use AI for structure, not substance.
Think of AI like GPS: it gives you the route, but you’re the one who drives.
2. Not Having Essential Pages Set Up
You might have ten beautiful articles and a sleek homepage, but if you’re missing the basics, Google won’t move forward.
What must be there (non-negotiable):
- About Page: Who you are, what the blog is about.
- Privacy Policy: Explains how you handle data and cookies.
- Contact Page: Let visitors (and Google) know how to reach you.
- Terms and Conditions (optional but recommended).
These aren’t just boxes to tick — they build trust. Google wants to know you’re serious, transparent, and playing by the rules.
3. Publishing Thin or Low-Value Content
This one hurts, but it’s crucial. Not every article needs to be a novel, but it must offer value. If your posts are under 300 words and don’t say anything new, Google won’t see a reason to approve them.
Signs your content is too “thin”:
- It’s just a summary of other people’s content.
- It has no personal insight or actionable tips.
- It leaves the reader with more questions than answers.
Fix it:
- Aim for at least 800–1000 words per post.
- Use H2s, bullet points, and stories to organize and enrich.
- Focus on solving one specific problem per post.
Write like you’re helping someone across the table, not trying to impress a search engine.
4. Using Free or Unprofessional Website Designs
You don’t need a fancy web developer or expensive theme. But your blog should look clean, readable, and professional.
Design mistakes that hurt AdSense approval:
- Overloaded sidebars and pop-ups.
- Hard-to-read fonts or clashing colors.
- No clear navigation menu.
What works:
- Minimalist, mobile-friendly themes.
- Easy-to-navigate structure.
- Clear categories and links to key pages.
If your blog looks like it was made in 2009, it’s time to update. Visual clarity = trust.
5. Publishing Too Few Articles or Rushing to Apply
Here’s the trap: you write three solid posts and immediately apply to AdSense.
Slow down, friend.
Google wants to see consistency and content depth. It’s their way of filtering out half-finished or abandoned blogs.
How much content is enough?
- Aim for 15–30 articles, each with real substance.
- Make sure categories have more than one post.
- Check for broken links, placeholder text, or “coming soon” pages.
Imagine walking into a bookstore and finding only three pages on the shelf. Would you stay? Neither would your reader. Or Google.
Bonus Tips to Boost Your Chances
Let’s wrap with some extra love — things that aren’t mandatory but help:
- Custom domain name: It shows you’re invested.
- Favicon and logo: Little touches that scream “I’m legit.”
- Internal linking: Connect your posts for better navigation and SEO.
- Site speed: Use tools like PageSpeed Insights to optimize loading time.
Let’s Be Honest: Rejection Isn’t the End
If you’ve been rejected, you’re not alone. Many bloggers go through it (sometimes more than once). What matters is how you respond.
Use it as feedback. Improve. Grow. Resubmit.
Remember: this is not about tricking Google. It’s about creating something valuable that you’re proud of. That pride? That’s what brings the clicks, the readers, and yes — the income.
Final Words: Build It Like You Mean It
You don’t need to be a web designer, SEO expert, or tech wizard. You just need to care.
Care about the person reading. Care about the quality of what you share. Care enough to slow down, edit, improve.
AdSense will come. Income will come. But value must come first.
So take a breath. Look at your site. Ask yourself: Would I trust this blog if I landed here for the first time?
If the answer is yes — you’re already halfway there.