In any co-production, the relationship between the co-producer and the expert is vital. While both parties usually share a common goal—to build a course that delivers transformation to students—their approaches, expectations, and personalities can sometimes differ widely. Misunderstandings aren’t uncommon, but they can be minimized with proper preparation, communication, and strategy.
Before the project even begins, establish clear expectations. This means sitting down with the expert and discussing everything from roles and responsibilities to communication frequencies and decision-making processes. Begin by outlining a mutually agreed-upon “code of conduct” or working agreement. Talk through preferred methods for providing feedback, acceptable response times, and conflict resolution strategies. What might look like a simple oversight can quickly evolve into a major obstacle if not addressed early.
It’s important to recognize that conflicts often arise not from the project itself, but from the different working styles of the individuals involved. The expert might be accustomed to creative freedom and less structure, whereas the co-producer might thrive on streamlined processes and detailed planning. A good way to bridge this gap is to create a documented workflow that outlines every step, along with the associated responsibilities. For instance, if the expert is supposed to deliver module outlines by a certain date, have that date clearly noted in a shared project calendar. If delays occur, both parties will have a reference point that explains what was expected.
Regular check-ins are indispensable for maintaining clarity throughout the project. Rather than waiting for a misunderstanding to escalate, schedule consistent meetings—even if they’re short. These check-ins can be as informal as a weekly call or a series of asynchronous video updates. The goal is to create a safe space where both the expert and the co-producer can express concerns early on without feeling defensive. A brief agenda for each check-in can include reviewing what’s been accomplished, discussing any new challenges, and planning for the upcoming week. This way, small issues are addressed before they become larger problems.
Equally important is the role of documentation. Written communication minimizes ambiguity. After verbal discussions, follow up with an email summarizing the points covered and any decisions made. This provides both parties with a clear, unambiguous reference, which can prevent conflicts later on. Use shared digital tools such as Google Docs, Trello, or Asana to maintain a clear record of the project’s progress. Documenting tasks, deadlines, and agreed-upon strategies is key to ensuring that everyone remains on the same page.
Understanding the expert’s perspective is also crucial for avoiding conflicts. Experts are often deeply passionate about their subject matter, and they may have strong opinions about content, presentation style, or course structure. Rather than dismissing their views, listen actively and try to understand where they are coming from. Ask clarifying questions like, “Could you explain why this approach resonates with your methodology?” or “What are your concerns about this segment?” This not only helps in aligning expectations but also shows respect for the expert’s experience and knowledge.
In situations where opinions differ, consider a structured decision-making process. One effective method is to create a pros-and-cons list for each major decision. If both parties can see the logic behind a decision, even if it isn’t the ideal choice for one side, it can be easier to agree on a compromise. Sometimes, bringing in a neutral third party, such as a trusted advisor, can help mediate discussions that seem to reach an impasse.
Setting realistic timelines is another preventive measure. Often, conflicts arise because deadlines were set without considering the complexities of the tasks. When planning the project, involve the expert in timeline discussions. Ensure that each stage—from content creation to final edits—has achievable deadlines. Build in contingencies for unexpected delays. When the project timeline is realistic and agreed upon by both sides, there’s less pressure that might lead to frustration and conflict.
Flexibility is key. Even the best-laid plans can go awry, and both parties must be willing to adapt. Being overly rigid often leads to unnecessary stress. If a particular module is taking longer than expected, rather than engaging in blame, discuss ways to reallocate tasks or extend deadlines temporarily. A successful co-production is less about sticking rigidly to an initial plan and more about how well you can pivot and adjust while keeping the overall project intact.
In the digital course world, the co-producer can serve as both a bridge and a filter. They act as a buffer between the expert and the sometimes overwhelming demands of the market and administrative tasks. By taking on this role, the co-producer can help ensure that the expert is not overburdened with operational details, which can be a common source of conflict. This clear division of labor, where the expert focuses on content and the co-producer manages logistics, reduces opportunities for misunderstanding.
It’s also crucial to establish clear guidelines for feedback and revisions. When working on course content, feedback should be specific and constructive. Vague or overly generalized comments tend to lead to frustration. Implement a feedback system where comments are categorized by urgency and type. For instance, you could use a system where changes are labeled “Critical – Must Fix,” “Important – Should Fix,” and “Optional.” This not only clarifies priorities but also sets a tone of cooperation rather than criticism.
When conflicts do arise, approach them with a mindset of problem-solving rather than blame. Focus on the issue at hand rather than the person. Use language that is inclusive: “How can we fix this?” or “What can we do to move forward?” This collaborative approach ensures that conflicts are seen as obstacles to overcome together, rather than battles to be won.
Finally, take time to celebrate milestones together. Celebrations, even small ones, reinforce positive interactions. When the project reaches a key milestone—be it the completion of a module, positive feedback from a test group, or the successful launch of a webinar—take a moment to acknowledge the effort of everyone involved. This not only boosts morale but also reinforces the partnership’s strength. Celebrations create an environment where both the expert and the co-producer feel valued, which in turn reduces the likelihood of conflicts during tougher times.
The key take-home message is that avoiding conflicts is an ongoing process. It requires diligent planning, clear communication, and a willingness to be flexible. Conflict is natural in any creative endeavor, but with the right strategies, you can minimize misunderstandings and foster a collaborative, respectful environment.
By implementing clear guidelines, scheduling regular check-ins, documenting discussions, and maintaining a focus on problem-solving, you create a framework that not only prevents conflicts but also builds a partnership rooted in trust and mutual respect. In the end, a well-nurtured relationship between the expert and the co-producer becomes the foundation for a course that is not only successful but also a joy to create.